Whatever it is, the way you tell your story online can make all the difference.
Newsletters
Newsletter #1
COVID-19 Pandemic Accelerates Digital Marketing
Eighty-five percent of marketing executives report an increased openness among customers to their digital offerings, and 84% believe customers place more value on digital experiences than before the pandemic.
These are the findings of a special COVID-19 edition of The CMO Survey from Duke University, which surveys marketing leaders at for-profit U.S. companies.
Marketing Executives are increasingly leaning on social media, with 84.2% of Chief Marketing Officers saying they use social media for brand building and 54.3% saying they use it for customer retention.
Greylock Digital Media can produce engaging digital video to enable you to capitalize on these trends.
What Podcasting Can Do for You
Podcasts offer you a compelling way to tell your story – while building brand awareness and boosting audience engagement.
According to The Nielsen Company, tracking the engagement of podcast listeners reveals that between 27 and 69 percent acknowledged “top of mind awareness” of certain brands.
When it comes to engagement, Nielsen found that a whopping 45% of podcast listeners visited the website of an advertised product.
Take a look:
Greylock Digital Media can produce podcasts to help you advance and extend brand awareness and audience engagement.
Drone Video: The China Threat
The world’s most popular consumer and commercial drones are made by DJI (Da Jiang Innovations), and now there is concern over a “vulnerability” in an app that controls them.
Cybersecurity researchers believe that the app collects an extensive amount of personal data that could be exploited by Beijing.
According to The New York Times, hundreds of thousands of consumers use the suspected app on Google’s android system.
These security concerns prompted the Pentagon to ban the use of DJI drones and the Interior Department to ground its DJI fleet.
DJI says this is all about politics.
Greylock Digital Media can provide your drone footage and let you leave the security headaches to us.
Did you know?
One billion hours of YouTube videos are viewed every day by more than two billion users across the globe.
More than 70% of that “watch time” comes from mobile devices.
Greylock Digital Media can get you in the game!
Final Thoughts
“Digital storytelling is a particularly effective strategy to create a strong and consistent place identity... as it allows greater reach and interaction with target audiences, creating proximity and familiarity that is expected to enhance positive achievements. If a story has enough appeal and interest, it can spread through social media and potentially be shared around the world, becoming viral (Clara & Barbosa, 2021, p. 80).
With the right storytelling skills, the stories’ potential spread and reach on social media can result in influencing millions of people (Lund et al., 2018, p. 273).
Overall, this strategy gives great power to brands to improve connections with their consumers (Singh & Sonnenburg, 2012, p. 189).
Find out how the master storytellers at Greylock Digital Media can help you share your story!
Newsletter #2
Video Marketing: The Time is Now!
Video marketing is expected to make up about 82% of all consumer internet traffic by 2022 (Cisco)
A website is 53 times more likely to hit the top page of Google search results if it includes a video (Entrepreneur)
A video on your landing pages can increase conversion by up to 80% (Hubspot)
Social video is shared 1,200% more than text and images combined, and 64% of consumers report buying something after watching a branded video from a company (Entrepreneur)
Find out how Greylock Digital Media can create the best digital video for you!
Demo Videos
Brand Videos
Event Videos
Expert Videos
Educational Videos
Explainer Videos
Feature Videos
Profile Videos
Behind the Scenes Videos
Customer Testimonial Videos
Communicate More Effectively
11 hours per week!
That’s how much time the average professional spends reading and answering email
How about your inbox?
If you get 120 emails every day, each one averaging three short paragraphs…
It takes 20 seconds to read each paragraph…
That means one minute per email, or two hours a day – just to read them.
If every email was one paragraph shorter, you’d save 40 minutes per day!
When you send an email, remember that shorter is better
Three Big Tips to Write an Email That Prompts Action
1. Less is More:
A survey request was sent to 7000 school district leaders
A 127 word request generated a response rate of 2.7%
A 49 word request generated a response rate of 4.8%
(Research from EveryDayLabs)
2. Keep it Simple
Write at an eighth-grade level
The ideas can be complex, but the language needs to be simple and clear
More than 40% of adults in the United States have limited literacy
3. Make it Skimmable
Short paragraphs
Bullet points
Highlighting
A final thought when it comes to writing of any kind:
“There’s no such thing as good writing, only good re-writing!”
Find out how Greylock Digital Media can boost your writing and storytelling!
Marketing and ROI: Tips from Nielsen
The post-COVID19 environment has made tracking and validating marketing strategy more important than ever
Marketers and CMO’s have no room for waste or inefficiency
Build your brand: The Marketing Accountability Standards Board found that a brand, on average, accounts for just under 20% of corporate value, yet businesses typically don’t measure or report it
“Nimble is the new normal”
Take a look at the top priorities for marketers:
Courtesy Nielsen, Inc.
Find out how Greylock Digital Media can help you achieve all of those goals!
